Getting clients in the door, that’s the goal of every business. Getting interest from clients is tough enough, doing it consistently is even more difficult. You could spend some of your business capital on a social media guru or brush up your SEO with a webmaster to get more inquiries, but one of the most cost-effective things you can do is to improve your pitch.

Improving your Pitch (either through pitching in a room or through content – yes your content should be pitching your product) will give you the biggest bang for your buck. Yet pitching well is often either glossed over, or ignored. This is because a business owner really has to put themselves out there – and many find it uncomfortable. You have to sound authoritative, excited, interesting and have a passion for your product or service. This can be difficult for some people – but if you need to bring in the dough, at some point you will have to put yourself out there. However it’s a lot easier to do if you have the right knowledge – and when done right, won’t leave you feeling like a cheesy salesperson.

Follow along: Download our How to pitch your business – cheatsheet

How to avoid feeling salesy (or how to avoid making your client feeling “sold to”)

We’ve all had the experience where we’ve walked away from a sales pitch or sales meeting feeling like we need a shower. This is because the person pitching you has skipped your awareness stage by assuming your interest in their product or service and assuming your adoption of it. (You should be following along in the “Client Journey” of the cheatsheet.)

You can avoid feeling “salesy” by knowing what stage your prospective client is at. By knowing what stage they’re at, you will be able to gauge how to capture their interest.